Built by anglers. Midwest rooted.
About Cherub Tackle
Forged in cold moving waters, Cherub Tackle exists to equip anglers with uncompromising craftsmanship, inspiring a disciplined pursuit of the water marked by excellence, purpose, and respect for creation.
Approach
Field tested
Origin
Midwest
Focus
Purpose driven
Standard
With care
Our story
The brand behind the bait
Our Mission
Our mission is to build fishing tackle that serious anglers can trust in real conditions. Every product is designed with purpose, tested through lived experience on Midwest waters, and refined with discipline rather than hype. We believe the best gear earns its place through performance and helps anglers approach the water with patience, skill, and respect.
Who We Are
Cherub Tackle was founded by friends Cole and Andrew. What began as conversations between fishermen became a shared pursuit of building better tools for the water. We approach tackle design the same way we approach fishing itself: with discipline, curiosity, and a commitment to craftsmanship that values precision over flash.
Where We’re From
Our roots are in the Midwest — a region defined by freshwater lakes, quiet backwaters, and anglers who learn patience through changing seasons. These waters shape how we think about fishing and how we design our products. Midwest grit, practicality, and respect for nature guide every decision we make.
Where We Are
Today Cherub Tackle is focused on building a durable brand centered on fishing first. Our goal is to create tackle that reflects craftsmanship, stewardship of the outdoors, and a brotherhood of anglers who value skill over shortcuts. In time we intend to grow into a broader outdoor brand, but our foundation will always begin on the water.