Privacy Policy

Who we are and what this policy covers

Cherub Tackle LLC ("Cherub Tackle," "we," "us," or "our") designs and sells fishing tackle. This policy describes how we handle information collected in connection with cherubtackle.com (the "Site").

Information we collect

When you contact us through the Site, we collect the information you provide — such as your name, email address, and message. Like most websites, our hosting infrastructure also records basic technical information about requests (IP address, browser and device characteristics, referring and visited pages) for security, performance, and troubleshooting.

We use a CAPTCHA service (hCaptcha) to protect our forms from automated abuse; to do so it may process technical signals from your browser and device, governed by hCaptcha's own privacy policy linked near the form.

How we use information

• To respond to your message and provide customer support.

• To operate, secure, and improve the Site, including detecting and preventing abuse.

• To communicate with you about your inquiry or, if you become a customer, your orders.

• To meet legal, accounting, and record-keeping obligations.

We do not sell your personal information, and we do not use information collected through this Site for third-party advertising.

How we share information

• Service providers. Vendors that help us operate — website and application hosting, database hosting, email delivery, and CAPTCHA verification — receive information only as needed to provide those services on our behalf.

• Legal requirements. We may disclose information where required by law or legal process, or to protect our rights or the safety of others.

• Business transfers. If Cherub Tackle is involved in a merger, acquisition, or sale of assets, information may transfer as part of that transaction, subject to this policy.

Cookies

This Site does not use advertising or cross-site tracking cookies. Any cookies or similar storage used are functional — required for the Site or its protective services to work. Because we do not track visitors across third-party websites, we do not respond differently to browser "Do Not Track" signals.

Data retention and security

We keep inquiries and related correspondence for as long as needed to respond and to maintain a record of our business communications, and we retain business records for the periods required by applicable law. We use commercially reasonable safeguards — including encrypted connections (HTTPS/TLS), access controls, and reputable infrastructure providers — though no method of transmission or storage is completely secure.

Your choices

You may ask what information we hold about you, request that we correct or delete it (subject to our legal record-keeping obligations), and ask us to stop contacting you at any time. To do so, reach out through the form on this Site.

Children

This Site is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

Changes and contact

We may update this policy as our practices or legal requirements change; the date at the top of this page reflects the most recent revision. Questions can be sent through the form on this Site.